Carol Wolfenbarger: What’s In a Name?

By Carol Wolfenbarger
President, McDowell Hospital

Nike, GE, Apple, Exxon, McDonalds, Hilton – if you’re like me, all of these names immediately produce a crystal clear image of each company’s respective brand – and some of these may even have shown up in your Christmas stocking! A brand is a symbol and an icon – whether a mission statement, logo, or something else – that defines for the consumer what a business is and does. Branding is like the bow on a present; it surrounds something bigger and more complex with just one simple image or tagline. The “branding bow” that surrounds McDowell Hospital is quality. It conveys a message about the healthcare services we provide as part of Mission Health: high quality, compassionate care performed by highly trained clinicians who are supported by state-of-the-art technology and facilities.

In fact, the Center for Medicare and Medicaid Services (CMS) just released its Star Ratings for hospitals nationwide and The McDowell Hospital was one of three Mission Health Hospitals (and one of only ten hospitals in the State) to receive a prestigious 5 Star Rating. Other nearby hospitals ranked significantly lower (see all rankings: medicare.gov/hospitalcompare/search.html [1]). Mission Health focuses relentlessly on patient safety, quality and experience. As a member hospital of Mission Health, the “What’s in a name?” perspective is key. It really is everything! With five member hospitals supported by Mission Health, we have a network of care that has been recognized as one of the nation’s Top 15 Health System by Truven Health Analytics®/IBM Watson Health™ in five out of the last six years.

McDowell Hospital has also been recognized by the Leapfrog Group, a national safety organization (see: leapfroggroup.org/ratings-reports [2]) that tracks hospital quality and performance by analyzing safety, outcomes, rates of infection, and more. McDowell Hospital earned a top “A” rating in Patient Safety, and our team was acknowledged in the areas of infections and fall prevention, effective communication about medications and discharge instructions, and consistent handwashing practices – something our mothers already knew. Measurement periods occur each spring and fall, and we have received a stellar “A” grade for the past four measurement periods.

As part of Mission Health, our Mission brand includes the extraordinary investments in facilities that enable us to provide state-of-the-art healthcare locally for our friends, families and loved ones. After all, we ARE Mission! And our performance doesn’t “just happen.” Supported by Mission Health, we provide access to advanced resources and technological capabilities not only through our expert providers, but via innovative methods of bringing access to care through the use of telemedicine and virtual services. Think you might have the flu, a urinary tract infection or other routine problem but can’t travel? Check out the Mission Virtual Clinic by visiting mission-health.org/virtual-clinic.php [3].

From the local Mission team, I hope your holiday season and New Year are blessed by good health, and the love and joy that comes from friends and family together.